Following the Vans US Surf Open in July this year, Swatch helped the 2018 Vans Vocational Park Skateboarding Finals (VPS) as a creative partner again last weekend, witnessing this in the beautiful Suzhou Taihu Lake An event in the skate industry. The Swatch brand has been continuously exploring the possibility of the integration of sports, art and lifestyle. As a street sport popular with young people, skateboarding is not only full of charm, but also provides a platform for skateboarders to express their creativity and express themselves . With the in-depth cooperation between the two brands, skateboarding has once again become a key project of the Swatch sports elite team.
Swatch powers Vans Pro Park Skateboarding 2018
At the finals of this competition, Swatch passed the brand’s unique creative and artistic connotations to the audience through a series of interesting interactive experience devices. Watch the artist’s inkjet graffiti show up close in the city bus experience area, feel the exquisite flip of the mini skateboard at the fingertips in the finger skateboard interactive area, and draw your own special postcard in the DIY special space.
Swatch City Bus Artist Inkjet Finished Product
Swatch’s colorful interactive devices and watch display area
Swatch brand China Vice President Molly Gu made a sincere wish for this year’s final at the contest press conference, and also expressed the hope that the younger generation will continue to release their vitality and create their own sports culture. In the brand display area, Swatch presented a series of watches including the Swatch X You series, the 2018 autumn and winter series, and the artist series. Viewers can not only match their own models according to their personal preferences, but also personally use watches with special functions of Swatch Pay and experience wireless payment technology on the spot.
Molly Vice President of Swatch Brand China
Gu sincerely wishes for the finals
For many years, the Swatch brand has always maintained an important influence in the sports field, and through the creation of the Swatch Sports Elite Team, it conveys the brand value to sports enthusiasts around the world. Swatch has always believed that the combination of art and sports can release more energy. The charm of sports events and the spiritual power of athletes can inspire more design inspiration.