Recently, Patek Philippe announced that it will expand its store in Bond Street, London. The company has reached an agreement with Auror Holdings Limited to take over its 16 leased New Bond Street stores. This newly opened store, together with the 15 existing stores, will further give Patek Philippe customers a whole new experience. However, the date of the new store’s renovation and the official opening date has yet to be determined.
‘The Patek Philippe is an excellent opportunity to raise awareness and image, because Bond Street is an important strategic retail place for world-renowned watches,’ said Mark Horn, general manager of Patek Philippe in the UK. ‘We are excited to be adding stores on Bond Street, which will further increase customer expectations and bring more experience to Patek Philippe,’ said salon director Ed Tren.
Since 1980, Patek Philippe has opened a flagship store on Bond Street. Although initially a boutique managed by a Swiss watch, in 2005, Patek Philippe acquired its old store and opened its own London salon. In 2008, Patek Philippe’s store in London was fully upgraded and renovated, becoming the UK’s largest watch salon.