Ppr Changed Its Name To Kering- News Ppr

The French luxury goods group PPR, which owns watch brands such as Boucheron, Girard-Perregaux, JeanRichard and Gucci, announced that it will be renamed Kering, with the Chinese name ‘Kaiyun’. It will completely divest the retail industry within this year and complete its strategic transformation. The new name of the group must be formally approved at the annual general meeting on June 18, 2013.
This marks the group’s final strategic transformation, focusing on investing and operating in luxury and sports and lifestyle brands.
Francois-Henri Pinault, CEO and Chairman of the Board, said in a statement: ‘Renewing our identity is an inevitable consequence of our transformation. The new name reflects not only our business scope and The change in business model also fully reflects our new identity and corporate culture. ‘
The new name of the group is inspired by the origin of the group’s business-in the Brittany region of northwestern France, KER in ‘Kering’ means ‘home’ in Brittany, and ‘Kering’ is pronounced with English words ‘Caring’ is similar, which means that the Group will ‘care and care’ for its brands and partners.
Fran├žois Henri Pino introduced the new identity of the company to the directors and employees of the head office of the Group yesterday, and introduced this new to Kering and most of its employees around the world through a webcast. name. He also added: ‘Kering is a rich name that reflects our purpose and the vision of our business. This new identity is a pin-on-pin and we will take this opportunity to further support our subsidiaries Brands realize their potential and achieve greater growth. ‘
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Source: PPR